This is a remarkable time in the history of branded promotional products. Thanks to modern printing techniques, you can now order promotional items of virtually any type or description. These items are ideal for making sure that your company achieves adequate exposure in the mainstream of public consciousness. Most importantly, you can now distribute branded promotional goods that people use in their daily lives. Long gone are the days when you could choose from ordering pens, tacky hats and not much else. Taking advantage of breakthroughs in digital technology, promising companies like Grasshopper now sell extensive selections of great promotional products.
Products of this type play a big role in dynamic branding. Today, brand consciousness is a factor every company has to understand to build market share in a steady, unbroken manner. There are many viable ways to promote brand consciousness. Though item promotion is just one tool in your branding toolkit, one could argue it is the most important tool. In this age of digital marketing, item promotion may not seem the most contemporary or exciting marketing vehicle. Nevertheless, most marketing experts maintain that this tried-and-true tactic still has enormous relevance. In the age of millennials, branded merchandising doesn’t have the same cultural associations that it did a generation ago. Thirty years ago, a substantial plurality of the public objected to overt branding as crass or gauche. Today, the public tends to take a far more nuanced, accepting view towards branded products. It is up to debate whether this evolution was primarily caused by a philosophical shift or continual brand exposure.
Only those who lack understanding of human psychology would eschew traditional promotions and use digital marketing alone. The most vibrant and successful marketers leverage brands across multiple channels. Your choice of promotional products will naturally depend on your company budget, your industry and the institutional personality of your organization. Bags, purses, notepads and ballpoint pens are still continually used throughout all levels of society. If your products are useful in an office setting, you may want to consider distributing branded desk accessories like calendars and business card dispensers.
You’ll want to tread carefully when planning to brand various clothing items. In this modern era, few people enjoy wearing cheap hats emblazoned with little-known corporate brands. As a consequence, these hats are all too likely to end up in garbage cans or thrift stores. On the other hand, virtually anyone can use an extra T-shirt for working out, barbecuing or simply relaxing around the house. Socks and gloves are also fairly utilitarian items that have extremely broad appeal.
The age of your target demographic will also influence your selection of objects to brand. If your company is most relevant for people over 50, you might not necessarily want to focus on branding athletic gear. While people of all ages use pens, USB flash drives and laptop cases, younger people have far less use for pencils or erasers. By keeping these basic guidelines in mind, you can maximize the utility of every promotional expenditure you make from here on out.