WeChat can be a great corporate tool if your business is targeting or wants to break into the Chinese market, the main reason being that it has nearly 8 million daily active users. It is the biggest social network in the country, a platform offering a myriad of features such as WeChat Pay QR Code and Shake, and it can be described as a lifestyle app. Presented below are a few ways WeChat can benefit international businesses.
Using WeChat as a Commercial Marketing Instrument
When it comes to business marketing use, there are two types of accounts on WeChat: the subscriptions account and the service account. You cannot change the account type you go for, so choose carefully in the set-up stages. Once you have opened your account, you will need to complete an account profile and customize it. Be patient, it takes time to build a customer user base for your account, but it will eventually happen. In China, adding a WeChat Pay QR Code to all of your company online material is a very effective way to attract followers and customers. Moreover, don’t forget about advertising to domestic accounts.
It is not enough to build a good base of followers, you need to put effort in retaining them by making sure that you regularly provide new content that are helpful to your audience. It is also recommended that you make the most out of customization, and utilize the WeChat’s basic analytics, which can be used for retargeting your followers through segmentation.
Benefits of WeChat Accounts for Worldwide Traders
You will only be able to use WeChat to target China if you are a business registered there, setting up a domestic account. Overseas companies will be able to set up a foreign account, but Chinese users will not be able to monitor it. Nonetheless, if an international merchant wishes to make use of WeChat and the WeChat Pay QR Code feature to make business and accept payments in China, there are some trusted overseas partners of WeChat which are specialized in assisting overseas businesses in opening official WeChat accounts in China.
WeChat works especially well when it comes to the generation of leads, having functions designed to help businesses reach the right audiences. A popular reason to why businesses like to be on WeChat is to spark a conversation between companies and their customers: if users are not getting what they need from the accounts they are following, they will delete them. It is very important therefore to cater for users’ interests and needs on your account, and make sure that you make the most of the opportunities it offers.
Make Paymentsthrough WeChat Pay QR Code
Within the WeChat app, you can also complete online transactions, and this is in fact one of the most popular mobile payment methods in China. This is probably due to the fact that it is very convenient and widely available, currently accepting as many as nine currencies. The WeChat Pay QR Code feature allows customers to settle payments with their smartphone by directly scanning a QR code generated from the merchant’s end. This function is becoming a norm in China, and is gradually becoming a must-have for international businesses who wants to break into the Chinese market.
What comes next?
Now that you have a better understanding of how WeChat is beneficial for your international business, you need to get started by contacting a trust international WeChat Partner for more information.