Do you own a shop currently? Managing a shop is tricky. At most of the time, you need to keep it all balanced between having to maintain good relationships with repeat shoppers and the need to net some new customers at the same time. Doing those things separately will sooner or later exhaust you so much that you probably even think if it is worth the effort. Repeat customers need to be maintained because they are one of the sources of income that keep your entire business running. Netting new ones is equally important because the shop needs to expand in order to create a bigger profit to pool. Good relationship with repeat customers can be done by offering them bonuses or something along the line of that. Getting new customers, on the other hand, entails a great deal of promotions and advertisements. Get everything lopsided and you may end up losing both: your loyal customers may leave you while potential ones may show no interests at all to begin with.
Getting some plaques dedicated to your customers can be something nice to shoot two birds with one bullet. If you think that this is all nonsense, you need to hear out first before deciding anything. Granting your customers (new or old notwithstanding) some award plaques shows just how much you appreciate the role they contribute to making your shop big. It is a great way of showing appreciation to your loyal customers, those repeat buyers who keep coming to you to purchase the things you sell. You can do it all in stages. Grant the award to the most loyal customer(s) with their nth purchase, for example. Or, you can include the award along with the delivered order, if the customers purchase the items in bulk. You can either mention this inclusion of award to the recipients or leave them in awe as they receive recognition without them knowing anything in prior. The award you grant them with may also include some bonuses or vouchers but this is entirely up to you and according to the budgetary constraints you have.
As for new customers, personalized plaques can be a very flexible way of improving sale. Include a piece of, say, certificate along with the package that says the recipients are entitled to certain bonuses or discounts if said recipients are to spread the good words regarding your products. Of course, the certificate needs to have emphasis on thanking them first so you don’t look like you are too desperate for attention. This act of including an award for your customers may look simple; it may appear so simple that you easily forgo it all the way. But let’s position you in the customer’s stance for a second. How do you feel upon finding out there is an award for you tucked along with the products you have been looking for all this time? Will you set it aside? Will you feel as if the shop is trying to build a connection with you?